Before Kobe Bryant was known to all as "The Black Mamba," Nike intended for Michael Jordan to wear the moniker in 2003.

In late 2002, Nike began creating a global campaign featuring the black mamba -- and presented it to an NBA superstar. That star was not Kobe Bryant.

There is no way basketball fans have missed the advertisement for the next Kobe Bryant sneaker release. Last Thursday, Nike launched a new "That's Mamba" marketing campaign, which has included ...

There’s only a handful of nicknames throughout sports history that immediately make you think of a specific player. The “Sweetness” of Walter Payton, Reggie Jackson known as “Mr. October,” and the ...