MarketShare has witnessed firsthand how major marketing organizations are becoming more data driven, and more focused on marketing analytics, digital attribution and big data in general. This in turn ...

A product marketing manager is crucial in driving demand for and adoption of a company’s products or services. Operating within a marketing agency or a corporate setting, this role involves close ...

GA4’s rollout reshaped analytics, but adoption challenges reveal gaps between Google’s promises and marketers’ reality.

Business Analytics and Marketing degrees offer promising global career paths, emphasizing digital skills and strategic thinking. Analytics provides a higher starting salary, while Marketing offers ...

The skillset required of marketers continues to change as the industry evolves. The Master of Science in Marketing Analytics and Insights at Rutgers Business School is a STEM-designated program that ...

The global economic slowdown, with apprehensions of an impending recession, makes the job of marketers tougher. They have to get customers to look beyond the gloom, with high-on-value propositions.