Overture Services Inc. is now selling a service to U.S. companies that want to closely monitor the performance of their online marketing campaigns. The Web-based service, powered by Overture software, ...

Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...

Adobe Inc said on Monday that it has put a new set of artificial intelligence tools into its digital marketing software with the aim of helping companies sharpen their marketing campaigns.

Affilka by SOFTSWISS has announced a strategic partnership with the Voluum ad tracking and optimisation platform. The ...

Seven key performance indicators that are crucial for the success of your marketing campaigns. The ability to quantify the effectiveness of marketing campaigns and strategies is no longer a luxury; it ...