Marketing and communications plans help companies determine a course of action to spread messages to customers, partners or the industry. Marketing efforts increase revenue, brand or product awareness ...

An integrated marketing communication plan uses the same thematic message in different types of promotions. The idea behind the message remains consistent whether consumers see a magazine ad or the ...

Answer: Before you spend your hard-earned bucks, we suggest that you take a look at the primer we offer on building a marketing plan (which includes simple steps for integrated marketing ...

Many nonprofits struggle with overwhelming challenges: lack of money, lack of employees, lack of volunteers, lack of name recognition and lack of direction. What most nonprofits don’t realize is that ...

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“Fail to Plan, Plan to Fail” has been said time and time again. As we approach the most common planning season for those on a fiscal calendar year, there are some fundamental mistakes that can be ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Several studies demonstrate that those who write down their goals are more likely to achieve ...

You believe in the power of brand development and marketing communications, and you're committed to making it thrive in your organization. How can you apply the lessons and insights from this program ...

Student Life Communication and Marketing supports the Division of Student Life with strategic communication and marketing needs. We collaborate with departments to develop and implement communication ...