Of the many choices you face as a small-business owner, one that may cross your mind as you parse the daily headlines is whether to engage in societal marketing. The concept emphasizes a company's ...

While it’s not necessary to be fluent in the language of business to be a successful entrepreneur, it helps for two main reasons. The first and most obvious is that it makes communicating with other ...

Over the years, businesses have created focused strategies to meet customer needs, grow sales and profits, and stand out from the competition in their respective industries. The selling concept in ...