I’m not a scientist, I’m a marketer. And I’m going to tell you something that sounds odd: The scientist and the marketer need each other. In fact, all of society needs these two types of people to ...

How do consumers choose what to buy on Amazon or what to listen to on Spotify? Do they scroll endlessly through the options, review the ratings or select what is most popular among other viewers?

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, over the course of my biweekly ...

US – The Marketing Science Institute (MSI), a division of the Advertising Research Foundation (ARF), has begun an initiative to set industry standards for marketing mix modelling, as its research ...