When it comes to marketing, estate planning attorneys must navigate a set of unique hurdles. “The biggest challenge is that the entire world is a prospective client if you’re an estate planning lawyer ...

The age-old advice given to brick-and-mortar businesses looking to succeed is “location, location, location.” The criminal defense attorney’s equivalent is “reputation, reputation, reputation.” But ...

Marketing is rarely a favorite task for lawyers. However, it is a necessary evil for firms that want to keep their business on a steady or increasing pace. To get the best return on investment of time ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

In times of budget pressure, law firms are challenged to do more with less—especially when it comes to lawyer development. A study released in 2023 by ALM and The Tilt Institute titled “The Expanding ...

There is empirical and anecdotal evidence that one of the top things you can do to keep clients happy and expand their business is to be extremely responsive. Don't you love it when someone responds ...

Lawyers are famously time-strapped. Between client meetings, court dates and endless paperwork, marketing often falls by the wayside. In fact, a recent survey found that small-firm attorneys devote ...

If you haven’t done this before, it’s a good idea to invest in a social management tool like HubSpot’s Social Inbox or Hootsuite. Keeping content synced will ensure a consistent brand presence and ...

The key to creating content for the right audience is understanding who your audience is and what their attributes and pain points are. Start by creating an ideal client profile. This is a persona ...

Financial advisers today face a challenging landscape. Fierce competition, increasing client expectations and changing markets demand innovation. To thrive, no longer is it enough to rely on a single ...