Meta spent the past four years trying to convince Wall Street and ordinary users that a future of virtual offices, legless avatars, and bulky headsets was worth tens of billions of dollars. Now the ...

Are you a print subscriber? Activate your account. 1 hour 21 min ago By Ewan Larkin - 4 hours 53 min ago By Janelle A. James - 4 hours 53 min ago By Tim Ringel - 5 hours 23 min ago By Asa Hiken - 5 ...

Mark Zuckerberg once pitched the Metaverse as the next era of the internet, a sweeping bet that reshaped Facebook into Meta and redirected tens of billions of dollars into virtual worlds. Now the ...

Although the gaming and ecommerce sectors have seen the most significant adoption of the metaverse technology in recent years, its use in other markets like digital marketing will explode in the ...

The metaverse hype is over; Apple Maps forays into advertising; and streamers vie for HBO Max and the WBD studio archive.

There has been a lot of online chatter around the metaverse, its game-changing potential, and impact on the future of commerce, connectivity, and interactivity. If you're unfamiliar with the term ...

Meta is planning to slash the budget of the metaverse team, but still remains focused on hardware like AI glasses.

While many talk about the metaverse and build businesses around it, there has yet to be a standard agreement on what constitutes it. The popular view of the metaverse is a virtual reality and ...

An advertising watchdog is warning companies that the industry's self-regulatory guidelines for ads to children apply in the nascent metaverse. The compliance warning, issued by the BBB National ...

To define what advertising might look like in the metaverse – and what the role of ad agencies might be within that – we need to first understand the two current states of play. You can read more ...