Consumers worldwide are rapidly shifting their media consumption to mobile devices. The mobile advertising ecosystem -- specifically smartphones and tablets -- presents huge opportunities (and unique ...

At a time when marketers are being asked to be more accountable, many of them have found something to measure. The challenge, however, is to find the right things to measure. Why so much time and ...

The dashboard is the potent symbol of our age. It offers the elegant visualization of data, and is intended to capture and represent the performance of a system, revealing at a glance current status, ...

Tuesday was OMMA’s NYC version of its Metrics and Measurement conference. Like Digiday on the previous day, this was another sold-out conference – and not just filled with vendors either. In the OMMA ...

Skai has been working to build its streaming and connected television (CTV) services. The company has traditionally offered advertising products related to search, social media, and retail media -- ...

With the convergence of online and offline marketing, the constantly increasing accessibility of data, and substantial improvements in analytical capabilities, marketers can now measure far more than ...

The value of optimizing your customer experience is clear to most brands and marketers. Increasing loyalty, reducing customer service costs and increasing revenue growth from retained customers are ...

Value stream management involves people in the organization to examine workflows and other processes to ensure they are deriving the maximum value from their efforts while eliminating waste — of ...

Finance leaders are expanding their roles to include ESG regulations, business planning and analysis and combatting data security risks, among other responsibilities MENLO PARK, Calif., Oct. 25, 2023 ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Lara O'Reilly Every time Lara publishes a story, you’ll get an alert straight to your inbox!