Mariah is a Berlin-based writer with six years of experience in writing, localizing and SEO-optimizing short- and long-form content across multiple niches, including higher education, digital ...

Marketing plays a critical role in any business. It's used to create brand awareness, nurture prospects, turn leads into customers and build brand loyalty. While there are many marketing theories ...

Although similar, macro- and micro-blogging differ from one another in important ways. Recognizing those distinctions can help instructors find new ways to engage learners and improve outcomes.

Studi di Sociologia, Anno 24, Fasc. 3/4, SOCIOLOGIE MICRO, SOCIOLOGIE MACRO (luglio-dicembre 1986), pp. 285-315 (31 pages) In this essay some stages of sociological theory are revised in order to ...

Influencer marketing is a powerful tool that brands can use to connect with their target audiences. Though mega-celebrities (think Kim Kardashian) often steal the macro-influencer spotlight, marketers ...

Our data shows that by exclusively targeting micro influencers over a two-year period the follower base grows six times faster. In recent years, managers have been generating sales and building brand ...

While micro-influencers may not be the best option for scaling sales for mass-market products, they certainly have their place in a well-organized influencer marketing strategy. The Fast Company ...

Social work is a wide-reaching field that provides an array of services to diverse populations. The field divides its spectrum of practice into three widely recognized, interrelated levels: micro, ...