(1) Accessing the Web from smartphones and tablets. Since the advent of the iPhone in 2007, mobile access has been the fastest growing segment of the World Wide Web. See mobile Web browser and ...

With more and more people relying on their mobile devices as their primary communications tool, whether they are smart phones or feature phones, the mobile Web is becoming increasingly important. But ...

Global hospitality startup Airbnb is launching a major update to its mobile web experience today in an effort to reach more users accessing the site on their smartphones. The update not only will make ...

COMMENTARY--Once in a while a new technology comes along those promises to change the way the world does business. Lots of enthusiasm ensues. Some companies adopt the technology and completely alter ...

Instagram wants to be the photo app for the whole world, even if you can’t or won’t download it. In pursuit of international growth where networks are slow and data is expensive, Instagram has given ...

In order to figure out which channel is best to use, marketers need to first tie their commerce initiatives to a strategic goal. Shopping habits also differ significantly from smartphones to tablets. ...

This is the third in a series of deep dives from AdExchanger on mobile fraud and mobile data quality, including guides to fraud tactics and threat vectors and practical solutions from advertisers in ...

When it comes to smartphones and tablets, mobile apps get all the glory. But they also eat up storage space on your mobile device, and they often cost money. And if you decide you need an app while ...

A mobile-friendly website isn’t just a way to improve the customer experience. Mobile website optimization is a necessity for websites to rank well in Google search results. And with more customers ...

The vast majority of the population in many countries own a cellphone today. We live in a fast-paced world that's ruled by technology, so it's no longer an option for any business to be truly viable ...