On the surface, MediaPost selected Kinesso as our media agency of the year based on a reboot, because following years of failed attempts and organizational false starts to find ways of monetizing ...

COMvergence has just issued its annual global billings rankings and market shares (BMS) report based on Final 2022 media agency and group billings – including digital media spends. With a total 2022 ...

The Trump administration’s moves to gut much of the U.S. Agency for Global Media and its integrated government-funded news networks are priming overseas media consumers for exploitation by ...

There’s no need to cry. It’s just emotional targeting. Jokes aside, the Toronto-based digital media agency Hotspex Media claims it has developed an AI self-service tool that allows brands and agencies ...

Rosie Walker is the President of Mediate.ly, a leading demand-gen paid media agency dedicated to optimizing return on ad spend. When it comes to media buying, the decision between partnering with a ...

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There's a hidden back door in the agency world that allows you to avoid retainer fees for a completely performance-based model. Imagine only having to pay your agency for every sale they generate for ...

Female-led Agency Boasting A-List Client Roster to be Rebranded as AM16 MIAMI, June 27, 2023 /PRNewswire/ -- Renowned Latin media powerhouse NEON16 has acquired Latina-owned and led ARRO MEDIA, a ...

When asked how she describes CMI Media Group and Compas’ role supporting pharma clients, CMI Media Group CEO Susan Dorfman deems the agency the “honest partner.” What she means by that is when the WPP ...

UM has once again been selected as the Australian Government's master media agency for another four years. The IPG Mediabrands agency has held the whole of government account since 2018, when it took ...