While I always fancied them a ginger ale crew (don’t ask me why), the Muppets take their iced tea VERY seriously. In one of the Muppets' Lipton ads, Kermit and friends gather around a lovely outdoor ...
During the 2014 Oscars, Lipton will launch its “Be More Tea campaign,” a new global brand positioning encouraging people to snap out of their routines and to embrace each day with a more present, ...
Conversations about media transparency are bleeding into upfront negotiations, but brands likely aren’t doing enough to get clarity on what their agencies are agreeing to.
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