Court, 30 Individual Team-Inspired Basketball Artwork, Photo-Ops, and Appearances by NBCUniversal Personalities and NBA ...

After a 23-year hiatus, the NBA is back on NBC, where Michael Jordan made it Must-See TV --an era the network is trying to ...

It promoted NBC’s opening night doubleheader on Oct. 21 when MVP Shai Gilgeous-Alexander and the reigning champion Oklahoma City Thunder play host to Kevin Durant and the Houston Rockets, followed by ...

Winning NBA rights was only the start for NBCUniversal. Now the company needs to get viewers to watch dozens of games slated ...

This week, NBC brought back the legendary voice of longtime NBA on NBC announcer Jim Fagan, who died in 2017, using AI. Unfortunately for NBC, many fans ...

The NBA is officially back for NBC for the first time since 2002, with preseason action on Peacock launching the return on ...

The company announced Monday that Lenny Kravitz will perform the introduction anthem music for Sunday Night Basketball, which ...

Veteran Sports Illustrated NBA Writer Will Provide Breaking News Video Content Across NBC Sports Digital Platforms NBA Returns to NBC and Debuts on Peacock for NBA Tip-Off on Oct. 21 with ...

Up to 100 NBA regular-season games will air on NBC and Peacock, NBCUniversal’s streaming service, on Sunday, Monday, and ...

The NBA media arms race continues, this time with the NBA on NBC bringing on an insider for studio and digital coverage. On Monday, NBC Sports announced it has hired Chris Mannix as its NBA insider.