How Do Retail Media Networks Work? Your email has been sent Retail media networks use first-party shopper data and retailer ad inventory to target high-intent buyers and generate new, measurable ...

Nearly two-thirds of marketers increased their investments in retail media in 2024, even with lackluster performance and measurement concerns, according to a report from Forrester. With the vast ...

In an industry where 89% of brands say a retailer’s technology stack influences their advertising spending decisions, retail media networks are inexplicably playing hide-and-seek with their ...

Research shows that while some brands allocate nearly half of their budgets to advertising through retail media networks, as many as one-third of marketers find it difficult to demonstrate a strong ...