Advertisers in the US for the first time spent more money online than in newspapers in 2010, according to a new report released Monday by digital tracking website eMarketer. Advertisers spent $25.8 ...

In the digital age, it’s easy to assume that traditional advertising methods like newspaper ads have become obsolete. However, newspaper advertising still offers unique advantages that can be ...

Percent of newspaper companies’ advertising revenue coming from digital advertising Source: Pew Research Center analysis of year-end SEC filings for publicly traded newspaper companies that break out ...

Flipkart’s front-page jacket ad in the Hindustan Times and The Times of India last Sunday made waves on the internet as it transformed a typical newspaper read into an interactive experience. The ad ...

Newspapers are increasingly losing out in the battle for shrinking movie-studio advertising budgets, a shift with important implications for papers like the Los Angeles Times and Daily News that rely ...

Online ads are expected to eclipse newspaper advertising for the first time, according to estimates from market researcher eMarketer. U.S. spending on online ads will hit $25.8 billion in 2010, ...

The ROI study covers 500 econometric models to provide evidence of the impact newsbrands have on advertising campaigns. The results show that newspapers increase overall campaign effectiveness as well ...

Sign up for The Media Today, CJR’s daily newsletter. Martin Langeveld points out something interesting in Scripps’s fourth-quarter earnings: Those already-dismal ...

The New York Daily News is one of many newspapers now owned by Alden Global Capital, a hedge fund, with a reputation for slashing costs and cutting newsroom jobs. (Photo by Spencer Platt/Getty Images) ...

A few years back, this column was the front-page anchor for The Herald Times' Auto section, which contained pages of ads from local car dealers. Rows of thumbprint photos of cars for sale, their ...

Forbes contributors publish independent expert analyses and insights. Mike Vorhaus is the CEO of Vorhaus Advisors. A mistake is often made by the Silicon Valley “insiders” when they lump all ...