The data offering enables marketers to connect with their target audience more effectively and drive better results in Amazon ...

Nielsen is making its Nielsen Marketing Cloud audience segments available across the Amazon Ads marketplace, Nielsen said in ...

Nielsen, a provider of audience measurement, data, and marketing intelligence, says its Audience Segments from Nielsen Marketing Cloud (NMC) are now available across the Amazon Ads marketplace, ...

One of Nielsen‘s newest audience-measurement products has won accreditation from the Media Rating Council, setting up a new option for advertisers at a moment when the media-tabulation giant has been ...

NEW YORK—Nielsen has announced that LiveRamp is now interoperable with Nielsen to power Big Data + Panel advanced audience planning and measurement in Nielsen ONE. Mike Bregman, chief activation ...

Although the Nielsen One cross-platform impression-based service is still on track to debut in September 2024, Nielsen says its now venerable C3 and C7 ratings "currency" media-buying metrics will be ...

Nielsen has removed some of Paramount Global’s data for advertising measurement in a new product update. The move comes as the two parties have been locked in a contract renewal dispute that has ...

As the industry embraces Nielsen’s big data + panel, the NFL is on board with the new measurement tool. Still, chief data and analytics officer Paul Ballew says there’s “more work” to be done in terms ...

Advertisers who want to know how many people Nielsen counted watching “60 Minutes” or “Yellowstone” on TV networks owned by Paramount Global may have to work a little harder to understand what all the ...

Cumulus and Nielsen trade arguments ahead of a December 8 hearing over the legality and impact of Nielsen’s radio ratings ...

According to Nielsen viewership data released Friday, the Longhorns were the second-most-watched college football team in the ...