Ma Behen's central female characters are named Rekha, Jaya and Sushma, the same names immortalised in one of India's most ...

Choosing a mascot can be a mind-boggling task for new brands since the icon has to represent it in letter and spirit. Naturally, it’s a job that requires a lot of planning and thought. When Nirma ...

Imagine being able to ‘chant’ the dirt away from one’s clothes. Nirma’s new TVC shows precisely this where a housewife ‘chants’ a puddle of dirt into submission. The TVC follows the spectacular ...

New Delhi: Boing Brandvertising, led by advertising professional and filmmaker Anand Karir, has handled the creative duties for a new television commercial for Nirma Advance. The film was shot over a ...

The Nirma girl won’t be revived in its advertisements for emotional reasons, note Sohini Das and Sayantani Kar. A little girl in a frilly white dress twirls her way into a pack of detergent, to the ...

Wednesday morning saw a storm of criticism on social media against Bollywood actor Akshay Kumar's Nirma detergent advertisement. Several netizens took to Twitter to trend #BoycottNirma. Reportedly, a ...

Some of the most heartening success stories start from humble roots, and when you realise that Nirma found its beginning in the backyard of a house in Ahmedabad, manufactured by a chemist who then ...

How did Nirma washing powder fail: If you are someone who was born in 1980s or even 1990s, you must have heard about the brand Nirma. Once a household name in India, Nirma washing powder brand rose to ...