How Hiren Patel, founder Karsanbhai’s son, is reinvigorating Nirma by administering a shot of pharma. Illustration: Dominic Xavier/Rediff.com Nirma’s tryst with the pharmaceutical space started in ...

Any 90s kid who's spent their childhood glued to the TV screen can't ever forget the lyrics of Nirma commercial and the little girl on its packet twirling in a white dress. But did you know that ...

Made without some phosphates, Nirma was also somewhat more environment-friendly, according to reports. With this brand, Karsanbhai Patel rewrote the marketing rules. After establishing its leadership ...

Mumbai: Ahmedabad-based Nirma said on Friday the acquisition of Glenmark Life Sciences presents an ideal platform to propel its pharmaceutical business into its next phase of growth. The ...

From Selling Detergent On Bicycle To Running Rs 7,000 Cr Business: Read Karsanbhai Patel's Inspiring Story.(Photo Credit: India.com) Success Story: Dream, dream, dream. Dreams transform into thoughts ...

This story is part of Forbes' coverage of India’s Richest 2021. See the full list here. Karsanbhai Patel, whose Nirma is a household name in India’s laundry detergent market, has placed big bets on ...

Born in 1945 in Ruppur, Gujarat, Karsanbhai Patel grew up in a financially constrained farming family. Despite the hardships, he pursued an education in chemistry and later secured a job as a ...

New Delhi: Ahmedabad-based detergent brand Nirma, known for its popular ‘Hema, Rekha, Jaya aur Sushma… sabki pasand Nirma’ ads of the 70-80’s featuring an unlikely protagonist—Bollywood actor Hrithik ...

Karsanbhai Patel, an Indian billionaire businessman from Gujarat is the founder of Nirma, one of the most famous detergent brands in India. He started out mixing detergents in his backyard and selling ...

Karsanbhai Patel lost his daughter Nirma in a car accident, and went on to immortalise her name in a brand he has been nurturing like his own daughter. Today, Sabki Pasand Nirma is a phrase that goes ...