A Nurofen advert that claimed a product could specifically target joint and back pain has been banned from TV screens. Eighteen viewers complained to the Advertising Standards Authority (ASA) about ...
The marketing campaign promoted the painkiller Nuromol, which was pitched as an alternative to prescription-only codeine medication. A spokeswoman for the Federal Department of Health told news.com.au ...
The advertising watchdog has banned a TV ad for Nurofen for misleading viewers with claims it has special painkilling prowess, in a landmark ruling likely to spark a crackdown in the way companies are ...
Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 11 min 3 sec ago 26 min 35 sec ago By Ad Age Staff - 2 hours 40 min ago 3 hours 28 min ago By Parker Herren - 5 ...