Omni-channel marketing is all about enhancing a customer’s experience when interacting with a particular brand. An effective omni-channel campaign is one that is consistent, coordinates communication ...

Andre Chandra, an Entrepreneurs’ Organization (EO) member in San Francisco, is the founder and CEO of Propelo Media, an omni-channel direct marketing company that helps clients with lead generation, ...

Today, the online and offline worlds are overlapping more and more. People carry their smartphones and tablets everywhere, which means they're constantly connected to the internet. On the other hand, ...

Shopping habits are rapidly evolving as the penetration of digital technology increasingly blurs the line between virtual and real-world experiences. In fact, today's consumers peruse up to 10 sources ...

The pressures of COVID and advancements in B2C omnichannel practices are pushing B2B suppliers to take a more customer-centric approach in their marketing. Multichannel marketing means reaching out to ...