As independent auto dealers look to bolster their competitiveness and strengthen their performance, many are turning to practices franchised dealers have been using for some time to increase their ...

Is Nielsen preparing to support an aggressive rollout of portable people meters (PPM), the promising new system that can measure ratings for both TV and radio, and potentially other media and ...

Will any of the PPM-encoded stations in D.C. and Baltimore — markets where Nielsen has tested its enhanced CBET system and plans to launch it officially — also be using Voltair boxes? If so, how will ...