The Utah-based company ranks No. 2 among the top U.S. sellers on Amazon's third-party marketplace.

Forbes contributors publish independent expert analyses and insights. Tiana Randall is a writer whose work intersects style and sports. The hesitation was understandable. We were already drowning in ...

PATTERN Beauty built its brand by listening to its community, celebrating textured hair and turning consumer needs into ...

Left to right: Jill Marie Jones, Tracee Ellis Ross, Golden Brooks, and Persia White on the set of Pattern Beauty’s first-ever commercial. “Hair cocktailing is a common practice in our community: We ...

I am an editorial assistant who works across our lifestyle verticals. I tested the Pattern Hair Steamer, which delivers steam straight to your hair cuticles, enhancing hydration and allowing for ...

Actress Tracee Ellis Ross launched her haircare brand Pattern just shy of six years ago with the intention of making products designed to be layered and mixed together without flaking or pilling, a ...

The first time I got my hands (and hair) on Pattern Beauty, Tracee Ellis Ross’s hair-care line specially formulated to bring out the best in curly and kinky hair, I was testing curly-hair products for ...

Everyday it feels like yet another product launches, and to be quite honest, a lot of them miss the mark. A solid roll out and marketing campaign is one thing, but whether or not a product is actually ...