It’s that time of the year, with festivities keeping us busy as we meet friends, and family with a bunch of gifts. No wonder this is also perhaps the busiest season for marketers who release ...

While it might not have the flashiness of social media campaigns or the immediate impact of paid ads, email marketing offers an unmatched level of personalisation and targeted communication, making it ...

For much of its history, banking has been built on standardisation. Products were designed to serve broad customer segments.

Earlier this month, software company Salesforce acquired customer data platform (CDP) and personalisation engine vendor Evergage. Alone this deal may not be noteworthy. But coupled with market growth, ...

Customer profiling is crucial for brands to determine ideal product flavours and marketing strategies in diverse Indian markets, but it can lead to stereotyping and oversimplification. Marketers face ...

Wherever you go online, someone is trying to personalise your web experience. Your preferences are pre-empted, your intentions and motivations predicted. That toaster you briefly glanced at three ...

Web personalisation is the process of tailoring a website to the visitor based on different pieces of data collected about them. The data can come from what social media sites they’re logged into, ...

The false choice between personalisation and the public interest and how we can move past it We are at a tipping point in the debate about how far public service media organisations should embrace ...

60 years ago, George Orwell’s Nineteen Eighty-Four presented a totalitarian world that controlled its citizens through screens that projected and captured information. Unbelievable, right? As a comet ...

India’s hospitality landscape is changing rapidly. As incomes rise and a growing middle class seeks international standards, ...