The most vital characteristic of copy that sells is persuasive writing. Once you have mastered the ability to weave words in a way that will persuade people to buy something, you’ve pretty much got it ...

Writing persuasive copy is the goal of every professional copywriter. Persuading readers to agree with you can help convert them into paying customers. While it can prove challenging at times, ...

How To Write Knockout Proposals: What You Need to Know (and Say) to Win Funding Every Time, by Joseph Barbato, is a collection of more than 50 tips for writers seeking to win money for charitable ...

So I'm just looking at advertising phrases "Buy one, get one free.""New year, a new you.""Hurry now while stocks last." Just thinking about how advertisers use their key words and imagery to push ...

If you’ve ever been drawn in by a tightly-written commercial promoting a juicy investigative report only to be bored to tears by the report itself, you understand the power of persuasive writing.

A one day masterclass that will teach you all the skills necessary to write and commission persuasive copy. Great copywriting starts with an understanding of your audience, your aims and your ...