Pets at Home had established their VIP loyalty club back in 2012, but members wanted more. Enriching customer and pet data, the brand set about putting a deeply personalised membership in their ...

How do you grow a business in immense headwinds? How do you build upon a successful product and engender more loyalty among already committed brand fans? Pets at Home did just that – building its VIP ...

No one likes to think about their pet going missing. Pets at Home wanted to give people peace of mind by using their 6,000,000 strong loyalty club members to maximise the chances of pets being ...

The top line of Pets at Home’s September 2018 investors’ presentation neatly sums up where the pet care business places itself: “We are here to make sure pets and their owners get the very best advice ...

A PET shop is looking for the perfect face to front a new VIP club for animals. A PET shop is looking for the perfect face to front a new VIP club for animals. Pets at Home Bridgend is calling for ...

Pets at Home says it continues to see fast growth in the number of customers signing up to its VIP loyalty club and its subscription schemes. Spending also rose as shoppers treated their pets in the ...