In the ever-evolving landscape of business strategies, dynamic pricing has emerged as a contentious yet fascinating approach. Traditionally associated with airlines, hotels and ridesharing, this ...

Finding the right price for products or services is one of the most important decisions for retailers and business owners. Setting prices too high would reduce demand and market share, while setting ...

Since reaching a peak of over 9% in 2022, inflation appears to finally be cooling for the average consumer. As costs rose over the last two years, companies across the globe have worked to protect ...

Ashish Srimal, cofounder & CEO at Ratio, is a SaaS entrepreneur and executive who has built SaaS startups and led large SaaS businesses. Price serves as the critical deciding factor for consumers in ...

Pricing expert Rafi Mohammed warns against hasty changes to keep customers. Rafi Mohammed, founder of the consulting firm Culture of Profit, says a crisis or recession is not the time to panic and ...

With MTD IT fast approaching, many accountants are rethinking their workflows, client segmentation, and pricing strategies.

For over a century, retailers have used the magic of 99¢ pricing to influence buying decisions. Whether a product is $9.99 instead of $10 or $19.99 instead of $20, studies show that consumers perceive ...

Three U.S. senators are demanding answers over Delta Air Lines' planned expansion to use artificial intelligence to set individualized fares — insisting the strategy is fraught with privacy concerns. ...

Good morning. Home Depot, the home improvement retail giant, is showing signs of agility amid economic uncertainty—but selective price adjustments loom. For its second fiscal quarter that ended Aug. 3 ...