"Win on Sunday, sell on Monday" is a quote that succinctly explains the marketing importance of racing for carmakers. Whether it's as relevant today as it was back in the 1960s, when you could go into ...

Believe it or not, the Prius actually has some racing pedigree in its blood, having competed in Japan’s GT300 championship. On the back of the latest-generation Prius debuting, the GT300 variant has ...

If you got all excited when you saw Prius and V8 together, you might want to calm down because we’re talking about a race car. The brand new GT300 specification fourth-generation Toyota Prius, to be ...

Subaru‘s BRZ GT300 race car is looking fabulous on the track, but we couldn’t help but wonder where Toyota‘s GT 86 race car was at the Tokyo Motor Show. Apparently nowhere, maybe not even on the minds ...

It's not often that the Toyota Prius features on PistonHeads, for all the reasons you can probably imagine. The last time we wrote about it was with a Nurburgring lap record , and even that was hardly ...

Unless you’re a Toyota fanatic or closely follow Japanese racing series’, you may not know that the Toyota Prius has competed in the nation’s GT300 championship for a number of years. Now before you ...

Think of Japan’s Super GT Series, and you probably think of highly-tuned race car versions of rear-wheel drive production cars. But in in the 2012 GT300 class, the traditional image of GT race cars ...

Let's try a thought experiment, shall we? Close your eyes and picture in your mind a low slung, widebody racing car. Imagine that it has a loud, angry V8 engine and a big wing out back. Open your eyes ...

An all-new Toyota Prius GT300 race car has been revealed at the 2016 Tokyo Auto Salon. The GT300’s styling is based on the redesigned 2016 Prius, while the new race car also borrows some of the tech ...

Last time Toyota Racing Development came up with a Prius racecar, we got wind of it rather late. This is not the case with the new Prius' track incarnation, though. The 2016 Prius GT300 racer has just ...