Want to close more business? Then start using customized product demonstrations to close your deals. Ideally, though, a product demonstration needn't just help a sale along. It can, in fact, actually ...

A product demonstration is one of your best sales tools if you have a high-quality product. A product demonstration helps you get a prospective customers or investors interested and excited about your ...

There’s a certain universal feeling of pride that accompanies being able to present your boss with a tool or solution that makes their life easier. At Chicago-based companies Dscout and CityBase, ...

Years ago, I owned a company that was a reseller for a software product. We consistently ranked among the top resellers for this particular software company which, not surprisingly, prompted a lot of ...

Years ago, I owned a company that was a reseller for a software product. As one of the most successful resellers for this particular software company, we often fielded questions from others in the ...

"Tell me, I'll forget. Show me, I'll remember. Involve me, I'll understand", goes a Chinese proverb. While I’m not entirely sure how long this proverb has been around, there is certainly a lot of ...

Anyone who’s run an e-commerce store for more than a year knows the specific exhaustion of product photography season. You coordinate the shoot dates, book the studio or the photographer, get the ...

More than a sales tool, a product demo can be the moment your brand earns credibility and converts prospects. A strong demo proves value in real time, turning curiosity into confidence. Too often, ...

In 2008 and 2009, product explainer videos were a novelty for businesses. Their uniqueness and perky nature are the main features that make them stand out from other branded videos. Demo videos, on ...

It happens during nearly every fundraising pitch meeting. The entrepreneur cannot wait to show me their product via a demo. As politely as I can, I dissuade them and explain that there are other ways ...