Releasing a new product is not a task to take lightly. If the product does not sell as planned, it is a wasted investment in advertising, inventory costs and manufacturing. To avoid this scenario, it ...

Market researchers use perceptual mapping to compare products (and potential products) based on the perceptions of customers. The purpose of a perceptual map is to identify the images that consumers ...

The best applications are simple and easy to use, but developing those applications is exceptionally hard work. Even seemingly basic apps require a considerable amount of time and effort to create.

This file type includes high resolution graphics and schematics when applicable. Product development processes were not a big deal until 1983, when several noteworthy articles outlined the merits of ...

Product development brings with it many misconceptions about what the process is truly like and how to ensure you're getting the most out of those you've hired to help. Be it product design, ...

TUKWILA, WASH. – Speed is a key component of the new product development process today. The days of ideation and innovation taking place over a long period of time are gone. The process is now ...

Product development may be understood generically as all the things that happen from the initial conception or invention of a product to the point when a product is launched into the market. It can ...

Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with content, and download exclusive resources. Traditional caching fails to stop "thundering ...

A strategy meeting with a client. When manufacturers need to get to those breakthrough ideas—and not just once, but regularly—partnering with a product development company can help. But if the process ...