Working with trusted sellers, optimizing supply-side partnerships and mastering log-level data could save marketers tens of billions of dollars, the trade group said. The ANA’s “enhanced” report on ...

This transition doesn’t necessarily require marketers to do things all that differently from the insertion orders they’re used to executing. By utilising programmatic guaranteed strategies, and the ...

In this exclusive interview with ExchangeWire, Mitchell Greenway, director, partner services ANZ, OpenX, delves into the Australian programmatic industry and discusses market-level findings following ...

Dan Swift is CEO of Numentum, a buyer experience consultancy that helps B2B organizations go to market faster, bigger and more effectively. I like the old proverb: "If you want to go fast, go alone.

The increasing maturity of the programmatic market has been a significant digital growth driver across the world. Nowhere is this truer than in Asia-Pacific. With global digital spend reaching half of ...