At its core, programmatic marketing is about automation and precision. It involves the use of software platforms, known as demand-side platforms (DSPs) for advertisers and supply-side platforms (SSPs) ...
Programmatic is an easy channel to turn on. Brands turn it on at the top of the funnel, but do not consider how it impacts the entire journey, according to Sam Huston, chief strategy officer at ...
A deep dive into current approaches to endemic and non-endemic marketing was among the topics tackled by the leaders who joined this Doceree-hosted roundtable at Cannes. (All photos by PLAYE, Kevin ...
The DPAA Global Video Everywhere Summit will take place on Tuesday, October 14, at Pier Sixty in New York City. Chief ...
Programmatic marketing has truly delivered on its original promise of being “the future of online advertising” over the past 15 years. But what is programmatic marketing, and what does it look like ...
RTB. DMP. DSP. SSP. It might seem like Greek at first, but programmatic marketing and its terminology aren’t all that complex. And this strategy can be one of the most efficient and profitable for ...
There is a buzz afoot about the rise of programmatic media buying, or real-time bidding (RTB), but what is often overlooked is the broader -- and, in my opinion, more significant -- shift to ...
Research from Koddi suggests the appetite is strong: over 95% of media buyers are open to purchasing onsite retail media ...
Programmatic advertising is a method of buying ads that's automated by machines to make it more efficient. The process is an auction-style model where a human ad buyer sets targeting parameters, and ...
NEW YORK--(BUSINESS WIRE)--PulsePoint, a global programmatic platform for brand engagement, today announced the release of its programmatic content marketing platform, offering brands a single ...
Pharmaceutical Executive: How do you see AI evolving programmatic marketing in physician-only platforms in the next five years? Dr. Harshit Jain: AI will play a role. It is already impacting ...
The grocer’s retail media arm now offers managed-service solutions across channels like programmatic audio and connected TV.
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