The purpose of the minor is to provide graduate students access to a sequence of qualitative methods courses to enhance their understanding of research methods. This concentration of courses also ...

Research is the backbone of society's progress. Without it, there would be no new drugs, tech, etc. Basically, every trace of human progress could grind to a halt. However, research is only as good as ...

The Journal of Personal Selling and Sales Management, Vol. 31, No. 2 (Spring 2011), pp. 157-170 (14 pages) As the global marketplace continues to change owing to the proliferation of global brands, ...

Qualitative research can only help you if used correctly. All too often the substance of brand campaigns is being decided based on the numerical performance of concepts in qualitative research. This ...

A group of researchers in health sciences share their experiences using qualitative research methods in a new textbook, Qualitative research: People, practices and phenomena. Published in the ...

In accounting, assessing research primarily focuses on two main standards for evaluation: quality and validity. Additionally, accounting research also requires some type of qualitative standard to ...

Discussion of quantitative or quality advertising in the creative process relates to two general research types that companies use to better understand market segments. Effective research provides a ...

This course provides a broad introduction to carrying out qualitative research and how to apply qualitative methods to a range of contexts and study designs. We draw on the expertise within the ...

This course provides a broad introduction to carrying out qualitative research and how to apply qualitative methods to a range of contexts and study designs. We draw on the expertise within the ...