Quantitative and qualitative approaches face different challenges and expectations, particularly when it comes to data ...

This qualitative question set may be used to assess a deeper rendering of the current organization culture using open-ended responses for each question, or may be used to further probe quantitative ...

This course takes the format of seminars and interactive workshops and is aimed at qualitative research novices. It will benefit postgraduate researchers who plan to carry out fieldwork in the next ...

Qualitative data captures information and concepts that cannot be easily described by numbers, to better understand a phenomenon of interest from different perspectives. This data may include people's ...

This book is the only guide dedicated to qualitative research methods in communication. It introduces readers to every step of the qualitative research process, from developing research topics and ...

Organizations conduct extensive hearing and interview work—employee engagement surveys, 1:1s, workload investigations, customer interviews, internal audits, requirements discovery, and more—yet too ...