Upward of 60% of locally produced radio commercials fail to meet effectiveness standards, with automotive and legal ads performing worst. That’s according to a six-month analysis of 5,693 spots across ...

As AI tools become faster, smarter, and more accessible, radio stations are exploring new ways to streamline local spot production. But a new study suggests that when creative expertise is removed ...

The RAB is launching a fresh initiative with the Ad Council that will allow advertisers to sponsor public service announcements. Starting May 22, the Ad Council will offer sponsorable, broadcast-ready ...

The one thing every radio advertiser wants is results. It follows then that Radio’s promise to clients must be to provide excellent results for their advertising expenditure. However, sometimes even ...

This is a bit embarrassing for me to admit, but I think the North Texas Tollway Authority radio commercials are total bangers. One in particular makes me turn up the volume each time I hear it. You ...

VATICAN CITY — God will be right back — after this commercial message. Vatican Radio, the official voice of the Roman Catholic Church, has begun airing advertisements for the first time in its nearly ...

BBC Radio has increased its share lead over the commercial radio sector, according to new data. Rajar results for the fourth quarter show a total share for BBC stations at 52.9% against commercial ...

Rachel Campbell, campaign director for AusMusic T-Shirt Day, said: “This collaboration was envisioned as a celebration of the ...