Ltd, the operator of FM radio channel Radio Mirchi and audio streaming platform Gaana, reported a 24.3% growt.

Radio has been part of Zareef Ahmad Zareef’s life since childhood. Today, he listens every morning and says it’s “a mandatory indulgence” in the evenings. A Kashmiri poet, Zareef has worked on radio ...

MUMBAI, (IANS) – The Indian advertising industry is one of the biggest industries in the world, given the sheer consumer volume and the diversity of the consumer groups across the country. While the ...

Upward of 60% of locally produced radio commercials fail to meet effectiveness standards, with automotive and legal ads performing worst. That’s according to a six-month analysis of 5,693 spots across ...

India's broadcast regulatory body recommended the adoption of a single national standard for digital radio in the VHF Band II ...

Admit it: you’ve heard plenty of radio ads that suck. Forget about making you remember the client, they make you remember the other preset buttons exist. They’re all over the air and hurt the ...

Anna Chu, director of business development at Commercial Radio, said the changes would create more openings for advertisers. "There are more opportunities for them to do tailor-made integrated on-air ...

The government plans a major overhaul to protect traditional media from new media disruption, boosting print ad rates, ...

Ltd, the operator of India’s #1 FM radio channel Radio Mirchi and premier Audio Streaming Platform Gaana, today, November 4, ...

Be warned. We are about to talk about the thing that is offensive to some radio sellers and especially sales managers. We are about to talk about playing fewer commercials. Maybe you’ve had a similar ...