Search Engine Land

Display & Video 360 gets new frequency and reach metrics

Google is adding a dedicated data visualization in Display & Video 360 (DV360) to show reach gains for each campaign that spans across channels and has a frequency goal set at the campaign level, the ...
Search Engine Land

Google unveils new ways to reach streaming audiences

Google took center stage at the IAB NewFronts in New York City, pitching advertisers on their evolving streaming ad offerings. The big idea: With streaming continuing to fragment audiences across ...
Yahoo Finance

Google Debuts New AI Tools and a Retail Media Solution in DV360

Google is introducing a slate of new AI tools into DV360. - Muharrem huner/Getty Images Google today announced that it is integrating new generative AI solutions-in addition to a retail media solution ...
Marketing Dive

Google expands media-buying services as connected TV's importance grows

Google has improved the forecasting tool in its Display & Video 360 demand-side platform (DSP) with added support for programmatic deals, joining existing support for open auction and YouTube, so ...
B and T

Google DV360 Joins OzTAM As Latest VOZ Streaming Partner

OzTAM will integrate the Google Display & Video 360 (DV360) as the latest demand-side platform (DSP) partner for its programmatic data enablement service, VOZ Streaming. Google DV360 becomes the ...
Marketing Interactive

Google DV360 joins VOZ Streaming in programmatic TV boost

OzTAM has added Google Display & Video 360 to its VOZ Streaming platform, broadening programmatic access to broadcaster video-on-demand inventory across Australia’s Total TV ecosystem. DV360 becomes ...