Businesses small and large depend on customers for survival. Customers drive new trends and provide profits for current and future operations and investments. The use of a customer relationship model ...

Choice is increasingly shaped by technology and growth depends as much on retention and advocacy as acquisition.

When I brought in a new university as a client in September 2015, I ignored all the telltale signs of a bad client. Our main focus was growth, and the new client represented a potential 30% growth in ...

Financial advisory firms position themselves for long-term profitability when they embrace the importance of client relationships. Effective relationships help firms find new clients, build their ...