A common misconception about growth marketing is that it ends with acquisition or demand generation. Retention marketing is an integral but typically overlooked component of growth as it reduces churn ...

Yotpo, the retention-based marketing and analytics company, announced on Tuesday that it is acquiring fellow Israeli tech startup Coho AI, a customer data platform. Yotpo had been looking for a CDP ...

With consumer confidence at a record low and discretionary spending still subdued, effective customer retention marketing capable of driving retention has never been more important for retailers.

New QR-based customer loyalty program for B2C helps independent restaurants compete with large chains by turning ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Max Koziolek Marketers ...

Are you one step ahead of today's retention marketing trends and already engaging with customers through new channels and with new techniques? Or are you playing catch-up and hoping your customers don ...

Imagine being able to acquire users for just a few cents. Sounds like a dream come true to any growth marketer, doesn’t it? Now, imagine the same scenario with the worst retention rate possible, and ...

New resource helps restaurant CMOs transform first-time guests into loyal regulars through data-driven loyalty programs ...

The new marketing chief for a New Hampshire health system plans to lean on data — and her fellow senior leaders — to drive growth and workforce retention. Charlotte Brown-Zalewa was named vice ...

Patient acquisition versus retention: Which is more effective? That's a contentious issue in the minds of many practitioners when assessing strategic options to grow their healthcare practices. Since ...