Roku is testing auto-playing video ads at device startup, even before users reach the home screen. The ads can be closed, but many users couldn’t locate the option to close them. Roku already has ...

Roku CEO Anthony Wood disclosed plans to introduce video ads to the Roku OS home screen. The news highlights Roku’s growing focus on advertising and an alarming trend in the streaming industry that ...

This story originally appeared on Ars Technica, a trusted source for technology news, tech policy analysis, reviews, and more. Ars is owned by WIRED's parent company, Condé Nast. Reports of Roku ...

Roku users were left frustrated by a test the company was trying out earlier this week. seanlockephotography - stock.adobe.com This TV wasn’t too smart. Nowadays with so many accessible streaming ...

The business of streaming is revolving more and more around how many ads users are willing to sit through for the sake of cheap content. Roku is pushing that deal to the limit with its first tests for ...

Roku, owner of one of the most popular connected TV operating systems in the country, walks a fine line when it comes to advertising. Roku's OS lives on low-priced smart TVs, streaming sticks, and ...

Roku ads can feel like they're everywhere, but armed with these tricks, the experience will be far less overwhelming.

Amid some problems with HDR content, Roku is also clarifying how its “Pause Ads” work. Beyond that, “Pause Ads” from Roku are not yet showing on top of HDMI inputs or content from various apps. Rather ...

Ads are an unavoidable part of modern life. They support both free and discounted services, for better or for worse, and unless you pay for premium services like YouTube Premium or expensive Netflix ...

Heavy cost-per-thousand viewer discounting and stronger new demand-side platform partnerships will help Roku see advertising growth of 23% this year -- twice as rapid as growth in 2024, according to ...

Are you a cord-cutter? The last time my family paid for cable TV was in 2017. Since then, we have watched all our TV entertainment on streaming services. While some shows are still difficult to find, ...