The evolution of search continued to accelerate in 2025. Between GEO and AI-driven discovery, agents, and new optimization frameworks and tools, SEO experienced another huge year of change. As always, ...

New Web Almanac data shows how WordPress, Shopify, and major SEO plugins are setting technical SEO norms at scale, often ...

Three of the most prominent SEO creators on social media unite for a two-hour deep dive into agency growth, social SEO, ...

We are at an inflection point in the history of search engine optimization. AI is reshaping the way users search, the way sites publish and the way companies must be found across the digital universe.

An SEO audit of ChatGPT, Claude, and Perplexity reveals how the platforms use technical optimization, content, and ...

Google's December 2025 core update leads this week's SEO Pulse, alongside Preferred Sources expansion and social insights in Search Console. The December 2025 core update is the main story this week.

When tools like ChatGPT first launched, they weren’t even connected to the internet. No real-time knowledge, no live queries, just pretrained data with a cutoff point. Two years later, Perplexity, a ...

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. OpenAI is testing ChatGPT ads maybe in the form of ...

Google’s SEO tools, including Analytics, Search Console, and Ads, are a powerful, free way to build your website traffic.