In 2015, Americans used mobile phones approximately half of the time they accessed the internet but only one-fifth of retail e-commerce sales came from mobile devices. However, mobile purchases are ...

The use of SMS marketing has been steadily growing, but what role would it play in generating sales during the holiday shopping season? That’s the question ecommerce brands were asking themselves.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Short message service, or SMS, is a less common term in many marketing strategies today.

LONDON--(BUSINESS WIRE)--The Americas have emerged as global leaders in SMS adoption among marketers, according to new research by Dotdigital, a global provider of marketing automation technology. The ...

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Studies show that 25% of businesses utilize SMS (short message service) marketing due to its efficiency and effectiveness. In a mobile-first world, the majority of customers consider texting an ...

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Why are businesses using text and mobile messaging marketing in 2023? How do people feel about SMS marketing? To find out, SimpleTexting surveyed 1,400 consumers, business owners, and digital ...

Today at GSMA Mobile World Congress, currently underway in Barcelona, mobile messaging services provider Sybase 365 is previewing its new mobile advertising and geo-location services. The mobile ...

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You hear a lot of talk about mobile content security nowadays, particularly as a threat to the long-awaited emergence of mobile advertising. While the levels of threats vary from Asia to Europe to ...