Can you feel it? The Force is here. As we published in our extensive SRAM Red AXS eTap coverage and early review, SRAM was transparent about a Force eTap AXS group coming in April when it unveiled the ...

From long climbs to technical descents, the new AXS levers wowed our editors. They’re the must-have upgrade for any SRAM-equipped road or gravel bike.

SRAM is a manufacturer of innovative bicycle components that was founded in Chicago, Illinois, in September of 1987. Founded in Chicago in 1987 by Stan Day, SRAM, LLC has grown to be one of the ...

A look at SRAM's trailblazing 11-speed MTB drivetrain's creation We've already ridden SRAM's XX1 group and as you might imagine, there was a lot of engineering that went into creating this ...

All products featured on WIRED are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission. Not even remotely ...

If you ride a bicycle, the odds are good that it’s outfitted with SRAM components like Grip Shifts or Rock Shox. Those components and a lot of other cool things are developed and tested at SRAM’s new ...

Will the resurgence in urban cycling ever be matched by a rise in bike-friendly offices? Recently architecture and design firm Perkins+Will completed what might be the ultimate office for bike lovers ...

A look at SRAM's trailblazing 11-speed MTB drivetrain's creation We've already ridden SRAM's XX1 group and as you might imagine, there was a lot of engineering that went into creating this ...