Evan is a writer and entrepreneur with a background in technology and content marketing. He is currently the Head of Growth at Sagetap.io. Previous to Sagetap, he was was co-founder & CEO of the ...

Lead generation spans across multiple touch points for many businesses. For a business to survive it needs to generate sales leads in the first instance. This article covers 10 of the best ways you ...

Lead generation connects businesses to potential customers, boosting sales opportunities. Outbound and inbound techniques target different customer interactions for lead generation. Effective lead ...

Sales can make or break your company. It doesn’t matter if you run a business with an eight-figure top line, or you’re leading a small startup that’s just trying to close on its first few sales, lead ...

For businesses that need to build a customer pipeline by responding to or creating demand, social environments like Meta's apps can offer what traditional lead generation methods like direct mail or ...

Are you answering the questions that current and potential advertisers have? Are advertisers finding you when they search online for more information? Is your company and salespeople seen as smart and ...

To succeed in lead generation, everybody needs standard marketing elements like brand image. However, no matter how badly you want to succeed in your lead generation campaign, your image must be one ...

Over the past few months, my Marketing Tips articles have provided an overview of the marketing funnel concept and then focused on strategies for attracting the attention of prospects such as social ...

As we move forward in an increasingly digital and customer-centric business environment, mastering these strategies will be paramount for any organization looking to thrive and excel. Lead scoring and ...

September 20, 2007 Part of the fascination with emerging technologies is wondering just where they will take us, and when the application of new ideas is given a dose of lateral thinking the results ...