Salesforce on Wednesday announced integrations between its Marketing Cloud and Google Analytics 360 that equip marketers with a broad range of new capabilities, including the following: View consumer ...

The first phase of the Google and Salesforce partnership has been rolled out. In November at Dreamforce, Salesforce announced a strategic partnership with Google that makes the 150,000 customers of ...

Salesforce and Google announced Wednesday that data from Salesforce's Sales Cloud can now be imported directly into Google Analytics 360. The integration stems from a strategic partnership that the ...

Are you a print subscriber? Activate your account. By Ad Age Studio 30 - 10 min 50 sec ago By Alexandra Jardine - 1 hour 7 min ago By Ally Marotti - 1 hour 14 min ago By Lindsay Rittenhouse - 1 hour ...

Salesforce has integrated its Marketing Cloud with Google Analytics 360 to use campaign data for tailored audiences and analysis outside of the search giant's tools. The integration, now generally ...

Last Fall at Dreamforce, Salesforce announced a deepening friendship with Google. That began to take shape in January with integration between Salesforce CRM data and Google Analytics 360 and Google ...

Google has announced that it is rolling out the first of its planned Salesforce integrations this month in the form of Sales Cloud Data import capability to Google Analytics 360. At its core, the new ...

Customer relationship management giant Salesforce.com Inc. early today said it’s buying Tableau Inc. in a blockbuster all-stock deal valued at $15.7 billion. The news comes just four days after Google ...

In the immortal words of Dana Carvey’s Church Lady, “Isn’t that special?” This morning’s announcement by Salesforce (NYSE:CRM) of its intent to acquire Tableau Software (NYSE: DATA) is interesting.