You know the video. A man in mirrored sunglasses, white T-shirt stretched tight, pinches salt between his fingers and lets it cascade down his forearm in slow motion to land on a slab of meat, like ...

Remember that one guy who sprinkled salt like it was a magic spell and became a viral meme? Yeah, that’s Nusret Gökçe, better known as Salt Bae—and he turned that viral moment into a steak empire. But ...