Survey questions raising concerns in middle schools: *The last time you engaged in sexual activity, did you use one of the following to protect yourself from sexually transmitted diseases (STDs)?

I own a market research company, so I understand the importance gathering data from your target audience and using that data in order to make product development, marketing and strategic business ...

As third-party cookies come to an end, brands are focusing on collecting more zero-party data directly from their customers and prospects so they can better understand their needs and wants. Although ...

Pew Research Center designed this study to assess the current state of online survey sampling methods – both probability-based and opt-in – and determine their accuracy on general population estimates ...

Targeting matters most. Surveying the wrong audience can lead to misleading data and poor decisions, even if the questions themselves are solid. Weighting shapes reality. Overrepresenting certain ...

Measuring the identity of Taiwanese Americans, and Asian origin groups in the United States more generally, is a challenging endeavor, whether in survey research or when trying to generate estimates ...

India's first Prime Minister Jawaharlal Nehru (left) with scientist and statistician PC Mahalanobis Indian data is staring at a credibility crisis with official numbers on a range of subjects - from ...