NEW YORK—Samsung Ads has debuted a new interactive advertising format, Creative Canvas, that helps automate and deliver interactive ads. That makes Samsung Electronics the first television ...

Samsung Ads, the advanced advertising division of Samsung Electronics, debuts its new interactive advertising format, Creative Canvas —a one-stop shop for advertisers to drive consumer engagement.

Video advertising content appearing on Samsung’s smart TV operating system and the Amazon Prime Video streamer were in a virtual dead heat in 2024 when it comes to reach of smart TV U.S. households ...

Kicking off the suite of announcements at NewFronts is the debut of STN, the Samsung Television Network, the broad-FAST channel of the future available exclusively on Samsung TV Plus on Samsung Smart ...

At IAB NewFronts 2025, Samsung Ads, the advanced advertising division of Samsung Electronics, called on brands to go beyond the status quo and unlock the full performance potential of CTV. Kicking off ...

NEW YORK—Samsung Ads, the advanced advertising division of Samsung Electronics, has announced the availability of its Optimal Reach solution for advertisers across all verticals. Building on Samsung ...

Samsung Ads, the advertising division of Samsung Electronics, has announced the programmatic expansion of its interactive ad format Samsung GameBreaks. Advertisers can now activate GameBreaks ...

Similar to Walmart and Vizio, Samsung Ads used its time on the NewFronts stage this week to unveil glitzy new features for streaming advertisers. The general idea being to drive performance – and ...

At IAB NewFronts 2025, Samsung Ads, the advanced advertising division of Samsung Electronics, is calling on brands to go beyond the status quo and unlock the full performance potential of connected TV ...