Battery maker Energizer Holdings Inc. plans to spend $120 million on advertising and marketing to promote its new Schick three-bladed razor for women. Energizer hopes to gain market share from ...

Are you a print subscriber? Activate your account. By Asa Hiken - 5 hours 26 min ago By Gillian Follett - 6 hours 48 min ago By Ad Age Staff - 7 hours 53 min ago By Tim Nudd - 8 hours 39 min ago By ...

Schick Hydro Silk is looking to bring in the laughs with its latest collection of television commercials. The brand’s first since its 2017 “Topiary” ads, the new “The Smooth Shave We All Deserve” ...

The battle of the blades is becoming even more cutthroat. Word in the shaving industry is that Schick plans to introduce the world's first four-blade razor later this year, a bid to slice into rival ...

The Dollar General sales in the ad this week include good buys on mustard, marshmallows, single serve candy, Clover Valley cookies & crackers, Speed Stick, Schick razors, Gain laundry, Gentle Steps ...

Schick wants to help women use a little less plastic. So it’s introducing Schick Intuition Bamboo, a hybrid bamboo razor, with ads that gleefully spoof the complexity of living a greener life. The ...