Use audience signals to refine your reach, reduce wasted spend, and apply performance data across Google and other ad platforms.

How does the use of singular and plural keywords influence search intent and results? Lidia conducted a unique data study analyzing keyword choice for ecommerce queries. The intent your page aims to ...

Negative keywords are crucial for optimizing Google Ads campaigns. They save budget, improve ad relevance and sculpt ideal traffic. Without a strong PPC strategy, wasted spend and ineffective ...

Search engines continue to evolve, but SEO strategies have failed to keep up. For years, we have relied on keyword research to choose specific searches to target. However, keyword research often ...